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According to iiMedia Research, a market consultancy, cross-

-border online shopping in China grew by 20.6 percent year-on-year to 7.6 trillion yuan ($1.1 trillion) in sales in 2017.

The nation is encouraging cross-border e-commerce transactions by easing the annual cap

on cross-border online purchases and adding categories of imports to the duty-free list, according to the Ministry of Finance.

Starting from this year, the annual duty-free quota for cross-borde

r e-commerce purchases for individual buyers will be lifted to 26,000 yuan from the current 20,000 yuan.

“The livestreaming form, as a new operation model for online marketplaces, could settle

the problem of information asymmetry,” said Chen Tao, an analyst with internet consultancy Analysys in Beijing.

Both Alibaba Group Holding Ltd’s Taobao and its rival J

D, two of China’s biggest online shopping sites, have launched their own livestreaming platforms.

Shop owners hire livestreamers with large fan bases to help promote their products, and meanwhile, a link to the purchasing page hovers on the streaming screen.

Monica Zhang, who lives in France with her husband, opened an online store on Taobao. She became a livestreamer last year.

www.shlf21.com

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